Monograms aren’t just for towels anymore! Whether it’s because the initials make a cool word, like TASER, or the name is just ungainly, like Minnesota Mining and Manufacturing (more commonly known as 3M), it’s easy to think of reasons why your company would go by its initialism or acronym.
If this sounds like your company, a monogram probably makes more sense than a logotype. This style of logo focuses the name down to the memorable (and pronounceable) parts. You probably refer to HBO as HBO, rather than Home Box Office. If that’s something you’re looking to achieve, the monogram is a no-brainer for your brand.
Again, the typography and font are key with monograms (also known as lettermarks). You can get even more creative with the styling of the letters, since legibility is less of an issue than with logotypes. The fewer letters there are, the less likely someone will read them incorrectly. Many fashion brands use the monogram logo (think Louis Vuitton, Chanel, or Gucci) and it is an immediately recognizable symbol of their brand.