Minimalist logos are found in every industry and fit any type of brand identity. Picture the two-toned NBA silhouette or the elusive Snapchat ghost. What do they have in common? How about the pared-down logos of New Balance and Mozilla?
Using few elements, these eye-catching logos all push the boundaries of creativity.
At first glance, minimalism might seem like an absence of design, but don’t let the name fool you. When done right, minimalist logos stand out as chic and clever. They do away with visual clutter and differentiate a brand for all the right reasons.
Here’s what you need to know to decide if a minimalist logo design is right for your business.
What is minimalism?
Minimalism is a creative approach that involves stripping away embellishments and reducing art to its simplest forms. The style is inspired by the idea that less is more. Yet, you shouldn’t confuse minimalism with being crude or plain.
The point of simplicity is to highlight the bare, unadorned beauty of an art form without relying on shallow elements. The more you remove ornamentation, the more you reveal the ingenuity of design.