Wordmark Logo Design
A wordmark logo is made up of text (typically the brand or business name) in a specific font. The text could be designed using a custom font or a tweaked familiar font. For example, for many years, the AT&T corporate typeface was AT&T Garamond, which was a tweaked version of the popular Garamond font. That font was used in the company’s logo design and was an integral part of its brand identity.
Creating a logo as a wordmark is a good choice for companies and brands with names that clearly communicate what the company or brand offers to consumers since there is no icon included with the logo to give any additional insight into what the company does or the brand promises. Wordmark logo designs can also be used when a well-known company or brand is rebranding with a new logo and brand identity.
Lettermark Logo Design
A lettermark logo uses text to create a unique typographic mark. For example, a company might use its initials in a unique design as its logo. Those letters become the brand icon. Lettermark logos are very popular in rebranding campaigns for companies with names that have been shortened to acronyms over the years. The Associated Press logo is a good example.
If you’re thinking of creating a logo as a lettermark, make sure the initials in the logo are a better representation of your company or brand than the full name is. You might need to invest additional time and money into educating consumers about what your company does or brand offers if you choose to use a lettermark logo design, because it might not be as clear as your complete company or brand name is. Also, make sure the initials look good together and can’t be misread or misinterpreted.