Minimalist logos are found in every industry and fit any type of brand identity. Picture the two-toned NBA silhouette or the elusive Snapchat ghost. What do they have in common? How about the pared-down logos of New Balance and Mozilla? Using few elements, these eye-catching logos all push the boundaries of creativity. At first glance, minimalism might seem like an absence of design, but don’t let the name fool you. When done right, minimalist logos stand out as chic and clever. They do away with visual clutter and differentiate a brand for all the right reasons. Here’s what you need to know to decide if a minimalist logo design is right for your business. What is minimalism? Minimalism is a creative approach that involves stripping away embellishments and reducing art to its simplest forms. The style is inspired by the idea that less is more. Yet, you shouldn’t confuse minimalism with being crude or plain. The point of simplicity is to highlight the bare, unadorned beauty of an art form without relying on shallow elements. The more you remove ornamentation, the more you reveal the ingenuity of design.
A logo can be described as the face of a company. Quite often, it’s the first thing that a potential customer will notice about your business. A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company. It is often said that customers form an opinion about a company within seconds. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services. Factors to Consider A logo should be distinctive enough to be easily recognized and simple enough to work across multiple media. A good logo is memorable and makes a great first impression. It should be effective at any size – whether it’s on a billboard or on a pen. A good logo makes an impact both in colour and in black and white. With logos, details are extremely important. Particular attention must be paid to every element of the logo, including colours, shapes and fonts. All of these elements help to convey a message about your brand. A gym may choose to use thick, bold fonts, while a wedding planning agency may use fanciful, cursive fonts for their logo. The visuals and imagery should be appropriate for your company to avoid any discrepancies or confusion. All colours, shapes, images and fonts must be consistent with the idea that is to be communicated. It’s very important that your logo delivers the correct message about your company.
You want the tie between your name and visual identity, but have a really long name.You work in an industry where shortening your name to initials is common (looking at you, law firms!) A logo is a graphic mark, emblem, symbol or stylized name used to identify a company, organization, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylized version of the company’s name if it has sufficient brand recognition. Logos have become an integral part of a company’s brand identities. A widely and instantly recognized logo is a valuable intangible asset for a corporation and is thus trademarked for intellectual property protection, in the majority of situations. The Cleverness of Hidden Messaging in Logo While logos aim to bring instant brand recognition, some cleverly maintain hidden messaging that only eagle-eyed consumers may spot. Consider the logo of the package delivery company FedEx. A close study of the logo reveals that the negative space between the letters ‘E’ and ‘X’ shows an arrow, which suggests delivery accuracy and a forward-looking business dynamic. Another example comes in the logo for Wendy’s restaurant, the lines in the collar of Wendy’s blouse spell out the word “MOM,” to suggest a homey feeling.
Monograms aren’t just for towels anymore! Whether it’s because the initials make a cool word, like TASER, or the name is just ungainly, like Minnesota Mining and Manufacturing (more commonly known as 3M), it’s easy to think of reasons why your company would go by its initialism or acronym. If this sounds like your company, a monogram probably makes more sense than a logotype. This style of logo focuses the name down to the memorable (and pronounceable) parts. You probably refer to HBO as HBO, rather than Home Box Office. If that’s something you’re looking to achieve, the monogram is a no-brainer for your brand. Again, the typography and font are key with monograms (also known as lettermarks). You can get even more creative with the styling of the letters, since legibility is less of an issue than with logotypes. The fewer letters there are, the less likely someone will read them incorrectly. Many fashion brands use the monogram logo (think Louis Vuitton, Chanel, or Gucci) and it is an immediately recognizable symbol of their brand.
Intro makers give youtubers a quick and easy way to customize their intro without having to spend a lot of time and effort.Showing your brand isn’t the only value that intros provide. Intros can be as simple as a logo, or a more intricate hook that gets your audience to keep watching. Your intro should be the following: Visually interesting to capture attention.Branded with either your logo, colors, face or something else unique to your company.Long enough and clear enough to tell the story of what your video is about.Short enough to not cause people to bail. Aim for 5 to 10 seconds.Unique and engaging enough to make people want to stick around. An intro maker can help you capture all these elements so you don’t have to make your intro from scratch. These tools help with this by giving you a template to start with and generally easy-to-use editors and graphics.
Wordmark Logo Design A wordmark logo is made up of text (typically the brand or business name) in a specific font. The text could be designed using a custom font or a tweaked familiar font. For example, for many years, the AT&T corporate typeface was AT&T Garamond, which was a tweaked version of the popular Garamond font. That font was used in the company’s logo design and was an integral part of its brand identity. Creating a logo as a wordmark is a good choice for companies and brands with names that clearly communicate what the company or brand offers to consumers since there is no icon included with the logo to give any additional insight into what the company does or the brand promises. Wordmark logo designs can also be used when a well-known company or brand is rebranding with a new logo and brand identity. Lettermark Logo Design A lettermark logo uses text to create a unique typographic mark. For example, a company might use its initials in a unique design as its logo. Those letters become the brand icon. Lettermark logos are very popular in rebranding campaigns for companies with names that have been shortened to acronyms over the years. The Associated Press logo is a good example. If you’re thinking of creating a logo as a lettermark, make sure the initials in the logo are a better representation of your company or brand than the full name is. You might need to invest additional time and money into educating consumers about what your company does or brand offers if you choose to use a lettermark logo design, because it might not be as clear as your complete company or brand name is. Also, make sure the initials look good together and can’t be misread or misinterpreted.